Digital Reality: Technology Cum Opportunity for Businesses

Digital reality has reached a tipping point!

Highly influenced and driven by the tech transformations, the way the masses interact with technology and data today, has led market leaders to shift their focus from proofs of concept (POC)and niche-based offerings to strategies that are tied to innovative use cases and prototypes designed for industrialization. 

For companies that desire to expand and progress at an exponential rate, digital reality will become the next computing platform if we manage to evolve, interacting with devices in a similar way to what we currently do with mobile devices.

The techniques of virtual reality (environment of scenes or objects of real appearance), augmented reality (vision of a physical environment of the real world, through a technological device), and mixed reality (combination of virtual reality and augmented reality);  are already in the process of laying the foundation for broader and more marketable implementation, but we are still in the early steps.

Undoubtedly, the demand for technology is high, and that in order to obtain a complete digital reality experience, advances are required in immersive systems (those are wrapped in a virtual atmosphere), in cognitive capacities (those that refer to the related to information processing) and connectivity, and all with reduced energy consumption.

Digital Reality

Digital reality is understood as the amalgamation of augmented reality (AR), virtual reality (VR), mixed reality, immersive technologies, and a series of other technologies that enable simulation of reality in different ways. 
















Each of these has its differences with respect to the others, so, to understand them better, let’s take an overview of each of them below:

#Augmented Reality (AR):

It is a technology that allows virtual elements to be superimposed on our vision of reality.

#Virtual Reality (VR):

It is an environment of scenes and objects of real appearance that creates in the user the sensation of being immersed in it.

#Mixed Reality (MR): 

Also sometimes called hybrid reality, it is the combination of virtual reality and augmented reality. This combination allows creating new spaces in which both real and virtual objects and/or people interact.

#Immersive Technologies: 

This term refers to a deeply engaging, multi-sensory digital experience that can be delivered using VR, AR, MR, and other technologies.

In addition to these mentioned, other technologies that are also part of digital reality are haptic technology, which includes sensors incorporated in parts of the equipment used, to be able to emulate the sense of touch, diminished reality, that this eliminates parts of reality to leave only the essential and the holograms, which are a double beam of light that offers three dimensions in a real environment without the need for any device.

When did it arise?

Man-made inventions have long been able to relate to the environment and provide additional information to their users. The first machine to use this type of technology was invented by Morton Heilig, a philosopher, visionary, and filmmaker.

In 1957 he began to build a prototype of what he called Sensorama, a machine that projected 3D images, to which he added surround sound, made the seat vibrate and created wind by blowing air at the viewer.

Even so, the concept of virtual reality itself was born in 1965, when Ivan Sutherland published an article called The Ultimate Display, in which he explained the concept that scientists had been trying to establish for years. 

Sutherland himself would develop two years later the first program designed to create virtual worlds with 3D images.

Until this moment, the differentiation that exists today between virtual, augmented or mixed reality did not exist, and it was not until 25 years later, in 1990, when the term augmented reality appeared, coined by Boeing researcher Tom Caudell, who was involved in the developments that the company carried out to improve its manufacturing processes, where software was used to display the wiring plans on the parts produced.

Four years later, in 1994, the term mixed reality appeared, by the hand of Paul Milgram and Fumio Kishino.

Digital Reality Industry-Wise Applications

Digital reality applies in multiple areas today. Here are some of the most important, depending on the type of technology:

Augmented reality:

  • Video games, leisure, and entertainment
  • Augmented reality vision
  • fashion
  • Buy a flat, reform it, or furnish it
  • Logistics, transport, and industry
  • Security and police investigation
  • Advertising

Virtual reality:

  • Medicine
  • Psychotherapy
  • Military and pilot training
  • Education
  • tourism
  • Video games, leisure, and entertainment

Mixed reality:

  • Education
  • engineering
  • Entertainment
  • Medicine
  • Remote work
  • fashion
  • Design and architecture

Immersive technologies:

  • Retail and e-commerce
  • Adult Industry
  • Art
  • Video games, leisure, and entertainment
  • Interactive narration
  • Army
  • Education
  • Medicine

As we can see, this technology is already applied in many areas, and also very different from each other, although it is true that in some of them (such as video games, leisure, and entertainment) it is much more developed than in others.

In a Crux

Digital Reality is expected to become the next big platform, especially considering the growing interest that the industry is showing for it. One of the majority forecasts about this technology is that, as its use becomes widespread, the price of the accessories necessary to use it will become cheaper. 

Finally, I find it interesting to note that the areas where greater growth and greater implementation of this technology are expected are education and health.

Leave a Reply