What Makes Android App Development a Popular Choice for Businesses?

Businesses, across the globe, have understood the significance of investing in mobile apps and therefore, have started to turn towards mobile app development. When it comes to developing a mobile app, the first step is to decide the right platform for your app.

Of course, you have two different options, i.e., iOS and Android, to choose from, but picking the right one among these two is extremely important. Among these two, Android is comparatively more popular and the preferred choice of many business owners.

Why? Because the majority of users own an Android device. In fact, Android holds a whopping share of 86.7% in the market. That’s why leveraging the benefits of Android app development can prove to be extremely beneficial for businesses.

Not only you’ll be able to reach your potential customers, but turn them into long-term clients as well. However, that’s not the only reason to choose Android over iOS app development. There are several other factors that make Android a better platform to launch your app. 

In case you have been struggling to pick between Android and iOS, continue reading, the following guide will help you understand how Android app development will help you scale your business growth.

Why Android Application Development is the Right Option for Business Owners?

Here are some of the factors that explain why Android is the best platform to develop your app. 

Leverage Latest Technologies

If you are familiar with the latest trends in the mobile app industry, you might already know how Augmented Reality(AR), Virtual Reality(VR), and Artificial Intelligence (AI) have transformed the application market.

These technologies have made it much easier to build interactive mobile apps that captivate the target audience. However, leveraging these technologies is quite a challenge for mobile app developers, especially if the app is being developed for iOS. 

With Android, however, that’s not the case at all. It is far easier to develop Virtual Reality and Augmented Reality apps for Android as compared to iOS. The developers can easily leverage these two technologies and build engaging mobile apps for Android. 

Enhanced Security

There’s a major misconception among business owners that Android is not secure and the security of their customers will be compromised if they develop an Android app. Well, that’s not true at all.

Ever since Android P was rolled out to devices, the security of Android devices got enhanced to the extreme. There are several built-in features that protect the user’s personal data from malware and viruses. 

Easy to Customize

Android is easily customizable. When compared to other platforms, it is quite easier to build customizable apps for Android. Since the source code is available, the developers can personalize the mobile app to meet specific business requirements.

This also leaves room for innovation as there are no restrictions on how you want to design the UI. As a result, you can first analyze the target audience and build an application that caters to their requirements.

Easy Approvals

While developing a mobile application for iOS, you can’t launch your app unless Apple’s app approval team has given a thumbs-up to the app. It means that you have to adhere to certain guidelines so that you don’t face rejection from the team. 

That’s not the case with Android. In fact, there are only a few guidelines you have to follow while launching an app on Google play. Usually, Google doesn’t approve apps that contain age-restricted content.  So, as long as your app doesn’t contain such content, you are all set to launch the app on Google Play.

Android is Hardware Compatible

Unlike iOS, Android can run on devices from different manufacturers. It means that users can buy any of the smartphones and still run their favorite platform. This is probably one of the major reasons why businesses should focus on developing mobile apps for Android as there is a huge customer base for Android. 

How to Get Your Android App Developed?

Now, that you know the benefits of developing an Android application, let’s understand how you can get your Android app developed. If you have an in-house team of Android app developers, you are all set to develop the app.

However, you can also outsource the app development project to a professional Android app development company. If you’re looking for professional app developers, we can help. At Appknock, we have a team of dedicated and professional Android app developers who can turn your app idea into a fully-functional Android app.

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