- July 3, 2020
- Posted by:
- Category: Artificial Intelligence
There have been many countable factors that have introduced changes in the eCommerce business. Artificial Intelligence has also made a significant contribution and tilted the way electronic commerce companies do business.
Visitors, prospects, leads, and customers, the entire customer journey from start to finish has been transformed by the technicality of advancements and the innovations brought up every now and then.
From gathering information, structuring data sets, applying business intelligence, generating leads, satisfying customers, AI has played a remarkable role in changing the face of the eCommerce industry and enhanced the level of customer experience index.
The eCommerce software and tools have proven their robustness due to the sheer support provided by autonomous technology which has been the driving force behind the seamless running of such great tools.
The eCommerce AI is data-driven which helps enterprises to deal with all the insightful data that revolves around customers and consumers and manage and analyze them closely. Companies who have leveraged automation and AI-powered machines are better able to meet their sales goals and have derived successful business gains as the end result.
Article Intelligence future is yet to show us booming outcomes if this robust technology is implemented in all the right forms and is embraced creatively.
Without much ado, let’s take a rundown at the trends set up by AI which have led the eCommerce sphere to mold itself as per the ongoing universal developments and advancements.
Leading AI Trends Transforming the E-commerce Industry of Today
#Improved Customer Search
Many big companies have embedded AI-enabled systems in order to enhance their customer search capabilities on their eCommerce portals.
Artificial Intelligence models use deep machine learning algorithms to contextualize user information to improve search results where natural language processing is the main driving force behind the process of working. The eCommerce search engines are made to react the way humans do and their Cloud-based solutions are made to use customer data to output relevant product displays.
Visual Search is also empowered with AI skills and efficiencies to improve the search results where the technology automatically tags, structures, and conducts a visual search using advanced labeling traits.
This is how customers associate with visual product imagery that is well-aligned with user preferences and thus improve the index of customer searches over eCommerce websites.
#Customer Email Syncing
Email marketing, besides low preference, has its own importance in targeting users at the business level. For us it might be a traditional way of marketing, however; it is considered one of the effective business marketing strategies by eCommerce enterprises.
Artificial Intelligence led to great improvements in email automation, email detection, and now has also transitioned the email syncing systems. As we all know that automatic machines completely rely on data and data sets, cloud-based enterprise solutions make use of the organized data to generate email marketing campaigns.
This results in automatic syncing of email addresses into the marketing email list when a customer places an order from an e-store which further contributes to an increased level of performance of the website.
The eCommerce software embedded uses hard-core AI algorithms to analyze complex data to produce valuable inputs on customer behavior and pattern, and clickstream analysis that prove to be highly beneficial from a business point of view.
The capabilities of the robust technology help to match and align email addresses to even personalized marketing lists with which marketing teams are made enabled to effectively use and leverage email marketing and campaigns.
And with this, we can say that Email list syncing is another trend in AI automation which will upsurge the use of email marketing while targeting potential buyers.
Artificial Intelligence doesn’t restrict itself from exploring the different fields of work, as we all know. Apart from facilitating and provisioning the customer-interactive systems, Ai has made noticeable improvements in the logistics sector by automating the mundane logistical processes.
Businesses, retailers, dropshippers, and many others are taking full advantage of the AI-powered systems and robots and as evidence, they can be found in a number of warehouses worldwide. The embedded eCommerce software is used to fulfill and ship product orders and the automated machines are used to stack products on shelves, pack, ship, and merchandise.
We are well familiar with drones and their effective use of transporting products from one place to the other, under feasible circumstances. During the quarantine time, witnessed due to coronavirus spread, drones were used to deliver medicines to people, medical institutes, and hospitals, establishing aerial drone corridors.
Undoubtedly, AI robots and powerful applications have improved the efficiency and speed of warehouse operations, thus reducing overheads and costs and increasing revenue options for a myriad of eCommerce companies and firms.
[Prefer Reading: “AI-ML & Data Science: Technology becomes Ally to Overcome Corona Crisis”]
#Smart Sales Prediction
Smart sales prediction has been of great help to the businesses where the smart sales prediction made by AI-enabled tools let merchants know better how their products are selling, giving clear insights into the prediction of sales.
The smart sales predictions use AI to secure your supply chain and are bolstered by robust Artificial Intelligence programs and algorithms that first analyze your eCommerce products and then render accurate results for your sales volume forecasts.
Furthermore, the data delivered by these smart machines are capable to determine the factors that influence the shopper segmentation. AI-systems predict the buyers’ segmentation parameters and generate fact-based statistics and by distinguishing such types of data, merchants are better able to predict the sales trend and strategize accordingly.
The algorithmic sales prediction leveraged by artificial intelligence systems has brought a new trend in the industry which empowers all types of businesses to enhance their eCommerce and product preferences, thus, crafting effective techniques to accelerate their web store’s sales and revenues.
Indeed, technology becomes an ally and acts as a boon for maintaining the right balance between supply and demand.
Cart abandonment has been a triggering challenge for all the marketers and they have been longing to find some workable ways to reduce the cart abandonment of the number of users.
Usually, websites encounter a great percentage of consumers who abandon their e-cart which leads eCommerce stores to lose sales and becomes really hard for business owners to get their sales right on track. While Artificial Intelligence with its advancements has expanded its realm in this sphere of technology as well.
Marketing emails are the most feasible way to solve this problem as these automated systems powered by hardcore AI/ML algorithms send reminder emails to customers or users who have abandoned their cart.
The powerful systems can well scrutinize the traits and behavior patterns of shoppers and examine their digital body language to determine when they may abandon the cart as per their proceeding steps. This is done by interpreting the data points in real-time.
Once these transitioning points are identified by the smart system’s technique, businesses can frame personalized messages as CTAs to the shoppers at the right time with the right intent to keep them in the process of buying.